The European Commission introduced the Green Claims Directive on March 22, 2023, in response to increased consumer demand for eco-conscious products, aiming to combat greenwashing and promote transparency in environmental claims.

The European Outdoor Group mandates members to commit to the Race to Zero initiative by 2024, securing substantial support with an 88% approval in a recent vote among 106 eligible members.

Advanced technology has allowed for salmon leather to be a remarkable material for fashion design and upholstery. Though the use of fish leather for clothing is an ancient practice, the fish leather industry has been revitalized as an eco-friendly alternative to land animal leather. And it is salmon leather that leads the pack.

Hemp fiber doesn't automatically conjure images of luxury and sophistication, but the reality couldn’t be further from the common misconceptions about the fiber. Hemp’s many qualities haven’t gone unnoticed by brands and designers who are committed to making high-quality clothing in a sustainable and eco-friendly manner.

WWF’s new fund promotes sustainable leather sourcing by supporting traceability, farm-level solutions, and deforestation-free practices. Brands can lead the way toward a greener leather supply chain

Discover how innovative sustainable fashion technologies are reshaping the industry, from lab-grown leather to carbon-captured shoe soles. Stay ahead in the era of eco-conscious fashion.