Daniel Massey

Head of Strategy and Communications, Expanding ESOPs

Daniel Massey brings nearly three decades of experience as an award-winning journalist, communications strategist and campaigner to Expanding ESOPs, a coalition of 80 organizations joining together to dramatically scale employee-ownership.

He helped build public affairs firm BerlinRosen’s labor practice into a national powerhouse and played leading communications and strategy roles on some of the most innovative, groundbreaking worker organizing campaigns in recent history.

Through his work on the Fight for $15, which “entirely changed the politics of the country,” according to MSNBC, Daniel helped nearly 30 million workers win raises totaling more than $200 billion. The campaign put nearly half the country’s workforce on the path to $15/hour, turning it from “absurdly ambitious to mainstream,” according to the Washington Post.Daniel also was part of the core strategy teams that won first-of-their-kind sector-wide bargaining opportunities for half a million fast-food workers in California and 70,000 rideshare drivers in Massachusetts.

His writing has appeared in the New York Times, New York Daily News, Newsday, Crain’s New York Business, the Star-Ledger, Newsweek and Salon, among other outlets. His book, Under Protest, uncovers the hidden history of South Africa’s first Black university and the role its students played in toppling apartheid. Daniel is a Phi Beta Kappa graduate of Brown University, magna cum laude, and holds master’s degrees in journalism from the Craig Newmark Graduate School of Journalism at CUNY and in history, with distinction, from the University of Fort Hare in South Africa.